The Lifestyle Co
Campaigning for Diversity
What does diversity mean to us
The celebration of modern multiculturalism. It’s about inclusiveness, respect and belonging for all, regardless of cultural or linguistic background, united by a set of core values.
How we champion diversity
We embrace the diversity we have available all around the world to promote inclusion and showcase the beauty that doesn’t discriminate. Since our inception in 2008, we’ve included models, photographers and other talents from all walks of life and culture to help us champion diversity.
Our diverse culture
We are vibrant and diverse — from our very first campaign to our latest and newest arrivals. Our cultural diversity is one of our greatest strengths and is an integral part of our identity. Here are some models we have chosen to grace our campaigns and will continue to cast based on beauty and not colour.
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